Visualizing Your Customer’s Success

Visualizing Your Customer’s Success

The point of this blog is to show you how to put your customer’s wants and needs first, and in doing so you will get what you want.

You see, sometimes it’s easy for a marketer to “slip” and fall back into an egocentric viewpoint. You start thinking about what you want instead of what the customer’s wants.

Sure what you want is to work from home on an online business in a niche you love and enjoy. But do your customers see it this way?

For example, I can’t tell you how many times I’ve seen people send me newsletters practically begging me to buy something because they need to make their mortgage payment. The buyer doesn’t care about your mortgage payment. The buyer only cares about his or her wants and needs. The buyer only cares about solutions to HIS problems, not your problems.

As such, no matter what’s going on in your life and no matter how desperately you need the money, you must still put your customer’s first. Forget about your own problems and focus on providing solutions for your customer’s problems, and soon enough you will find that you get what you want too.

The easiest way to do this is to frequently practice visualizing your customers’ success.

I’ll explain this in more detail in a moment, but first I wanted to clarify something. You can use this technique purely as a straightforward business tool where you learn to get into your customer’s heads so that you can better serve them. Or if you are someone who enjoys spiritual and universal theories, you can use this technique alongside any affirmations or other positive thinking that you do.

For example, I had a friend who used this technique when he sold advertising for a magazine. He’d sit back and consciously visualize his customer’s success as a result of them placing an ad in his magazine. Then what generally happened is that the client called him to place an ad…he never even had to “chase” the customer!

Coincidence? Perhaps. It all depends on what you believe with regards to putting your intentions out there to the Universe. Regardless of what you believe, it certainly can’t hurt!

Now let’s look at visualizing your customer’s success…

You’ll want to put yourself in your customer’s shoes when you first start developing your product. For example, let’s suppose you have a weight loss product aimed at women who’re trying to lose the extra weight they’re still carrying from having a baby.

Now if you’re a woman and you’ve been pregnant, it’s likely easier for you to get inside your customer’s head. If you’re a man or you’re a woman who’s never been pregnant, then the next best thing you can do is imagine a close friend of yours who has been pregnant.

Sit back, relax, and clear your mind. It’s important to clear your mind, because you want your thoughts to flow freely (doing these exercises often result in breakthroughs – great additions to your products, a new marketing angle, etc). Breathe deeply to induce relaxation.

When you’re relaxed and calm, close your eyes and imagine your potential customer. Feel her pain, her happiness…be her. Feel her joy at having the baby…but also feel her frustration at being unable to lose the weight. She feels “fat.” She feels like her husband isn’t attracted to her any more. She feels unsexy, unglamorous. She feels like a mother rather than an alluring woman. Instead of seeing a bombshell when she looks in the mirror, she sees a fat woman with stretch marks on her belly and breasts, and baby spit-up on her shoulder.

Now imagine her holding your book. Her eyes light up as she reads the table of contents. What is exciting her? What is it about her book that makes her want to buy it?

Now fast forward a few months and imagine the results of her using your product. She’s slimmer. She has more energy. She’s getting plenty of compliments from others about how great she looks for having just recently given birth. She feels sexy again. She’s turning heads (including her husband’s). She feels great.

An aside: at this point I typically like to take out a pen or paper (or hop on the computer) and start dumping all these ideas down on paper. Just start writing anything that pops into your head, and don’t censor anything. Imagine yourself as this customer and write from HER point of view. As you do this brain dump, use the word “I” (but it’s not actually YOU, it’s the customer).

For example, as you use this written exercise to get into your head, perhaps a line or two will look like this, “I got disgusted today when I saw the belly rolls and even my back fat in the mirror today. None of my clothes fit. John gave me a funny look today and I wondered if he noticed that I’m not losing the baby fat…”


Remember, don’t censor anything. Keep writing as long as you can, but at least three to five pages. Write as if you ARE the customer. Talk about how you feel. Talk about what you want and need. Then pretend you’ve already used the product, lost the weight, and write a testimonial about how well the product worked.

End result? You’ve got into your customer’s head to tap into her desires. Now you have a better idea of what to put in your book since you know what the end result should be for your customers.

Another good step to take before you even create the product is to write the sales letter. Why should you write the sales letter before you even create the product?

For starters, it keeps you thinking about the customer and helps clarify for you what benefits you want your customers to receive when they use your product. For example, if you realize that your customers don’t just want to lose weight but they also want more energy, then you’ll want to be sure to address this in your product (e.g., by having a section in the book about which foods provide both short term and long term energy).

Second, a sales letter should be crisp and exciting. If you start crafting your sales letter AFTER you’ve just written a 200 page book, your sales letter will likely be dull and flat. What a yawner. No one buys a product from a letter that bores them to tears. If the marketer can’t get excited about the product, the potential customer won’t either.

If instead you write a draft of the sales letter first, you’re excited about the product and your enthusiasm will spill over into the letter. People who read the letter will be able to sense your energy and passion. In turn they’ll get excited too – and they’ll want to buy!

And finally, writing the sales letter first helps you stay inside your customer’s head. Remember, you are writing the book for a very specific audience. If you stay inside the customer’s head even as you write the book, you will have a better product on your hands…and this means fewer refunds and more repeat customers!