Making the Sale: Do You Hate Bothering People?
We’ve talked about things like working from home, online businesses, creating a product people want, attracting joint venture partners, and crafting a sales letter based on your potential customer’s deeper desires. Now if you’re getting your marketing plan in order, it’s also likely that you’ve started a newsletter or are at least considering starting one.
As with all topics we’ve discussed so far, this is yet another place where you need to keep your reader’s needs and wants in mind. However, that doesn’t mean that you put their wants so far ahead of your own that you discount your wants.
Here’s what I mean: in theory, many of your customers likely want as much information as possible for as little money. Makes sense, especially with online businesses. Even people who aren’t particularly thrifty enjoy getting free stuff. Even people who buy very expensive items enjoy getting freebies.
From a Universal perspective (and an online business perspective for that matter), you also likely know that you need to give to receive. So you give away ebooks, reports, audios, interviews, newsletter content and more. Yes you do get an email address in exchange for these freebies, but you are also looking to develop a relationship with these people so that they trust you and eventually become your customer.
Here’s the problem: some people go overboard with the freebies to such a degree that their list soon fills up with tire-kickers (freebie seekers) who will never buy. The online marketer makes matters worse by loading on even more freebies and focusing on “free stuff.” Then when the marketer pitches a paid product, all he hears are crickets chirping.
What happened? If this marketer gave –just look at all those freebies! – why didn’t he then “receive” when he pitched a product?
In other words – why does it seem like some people can give away the store and STILL make a killing when it comes time to pitch a paid product, while others give away a few freebies and then seem to acquire a list straight out of Freebie Seekers Hell?
Perhaps the underlying problem is the online marketer’s subconscious attitude. It oozes into everything he does. Maybe it feels like he’s “bothering” people or being too pushy when he asks for a sale. So instead of asking for sales, he gives away freebies in hopes of getting into the good graces of his list members.
Instead of the list members seeing these freebies as chances to sample his product before they buy, they become conditioned to receive free stuff from this marketer …and when he asks for the sale they are downright appalled.
“How DARE he ask me to buy something! I thought we had an understanding that I’d bleed him dry of freebies and then move on to the next host!”
Perhaps the marketer expected this. Indeed, perhaps the marketer was so afraid of offending people by “pitching” a paid product that his delivery was weak. Instead of confidently closing a sale, he hesitantly tells people about a paid product and then practically apologizes about the fact that it’s a paid product and not a freebie.
If he feels like he’s bothering people and he already has the expectation that people won’t buy from him, why SHOULD people buy from him?
They probably won’t. Indeed, this fictional marketer’s list is likely populated with people who can’t or won’t buy, simply because his weak delivery ATTRACTED those sorts of people.
If you’re running a hobby site that’s fine. But if you’re running a business to make money you have a problem.
If you’ve ever had this problem or you’ve felt like you are bothering people by asking for the sale, let me ask you this: the last time you went to a shoe store and the sales clerk helped you find your size, how did you feel towards that clerk?
When you went to McDonalds to order a cheeseburger and the clerk asked you if you wanted fries with that, how did you feel about the clerk?
Chances are in both cases you felt that the clerk was being helpful (and indeed they WERE being helpful). Did you feel “bothered?” Probably not. You wanted something and the clerk helped you get what you want.
The same is true with you and your customers. Stop worrying about bothering people, and start viewing yourself as helping people. When you shift your attitude, your potential customers will become customers because their attitudes will shift as well. Those who want everything for free will go elsewhere, and you will be left with people who appreciate the freebies that you DO give away, but at the same time they’ll happily buy the products that you recommend to them. They’ll view you as a trusted friend – someone who helps them.
The beauty of this is that you are STILL putting your customer’s needs and wants ahead of your own. That’s because you are still giving away suitable freebies – but now you are giving them away as samples rather than as “bribes” for someone to stay on your list. And yes you are putting your customers’ wants and needs ahead of your own when you go out and review products for them without bias. If you like it and recommend it, then yes, it’s ok to receive compensation (a commission) for the work you do.
Even the most holy people and those with the purest of intentions get compensated for the work they do, so why not you? Do your local ministers get paid? You bet they do. Teachers? Of course. Doctors? Yep, and they’re paid well, too.
The reason I’m telling you this is because if you condition your online list to only expect freebies (and remember, it’s all in your attitude), there will be people who will complain the first time you pitch a paid product. Just remember that no matter what the crybabies say to you, you DO deserve to get paid for what you do.
Showing posts with label ebooks. Show all posts
Showing posts with label ebooks. Show all posts
Thursday, June 21, 2007
Wednesday, June 13, 2007
Turning One eBook into Twenty Info Products or More
Turning One eBook into Twenty Info Products or More
If you have read my earlier articles, Finding Niche Markets and The quick and easy way to produce ebooks then this very short article will greatly interest you.
I’m now going to show you how to create twenty info products or more using a special method that is vastly underused but hugely profitable.
It’s all about dominating niche markets and this is one way you can do that. What you do is create a generic ebook for your niche then create multiple versions of the product aimed at areas of the niche For example if you created a product aimed at dogs the generic product would be aimed at all dogs, but the sub products could be aimed at poodles, labradors, bulldogs and so on. All you’d need to do is change the title and the introduction so it was aimed at a specific dog breed and you’ve got a unique product that can be marketed to a highly targeted niche.
Does that make sense? Let me give you another example. If you were to create a product on the subject of how to be a great teacher you could create a generic book, and then with a few changes aim separate books at people teaching maths, people teaching science, people teaching history and so on. The key here is to create a product that will benefit everyone in a niche, and then create ultra specific versions.
From this you then set up mini sites with specific long tailed keywords, more on this in later articles in my newsletter.
If you have read my earlier articles, Finding Niche Markets and The quick and easy way to produce ebooks then this very short article will greatly interest you.
I’m now going to show you how to create twenty info products or more using a special method that is vastly underused but hugely profitable.
It’s all about dominating niche markets and this is one way you can do that. What you do is create a generic ebook for your niche then create multiple versions of the product aimed at areas of the niche For example if you created a product aimed at dogs the generic product would be aimed at all dogs, but the sub products could be aimed at poodles, labradors, bulldogs and so on. All you’d need to do is change the title and the introduction so it was aimed at a specific dog breed and you’ve got a unique product that can be marketed to a highly targeted niche.
Does that make sense? Let me give you another example. If you were to create a product on the subject of how to be a great teacher you could create a generic book, and then with a few changes aim separate books at people teaching maths, people teaching science, people teaching history and so on. The key here is to create a product that will benefit everyone in a niche, and then create ultra specific versions.
From this you then set up mini sites with specific long tailed keywords, more on this in later articles in my newsletter.
Tuesday, June 12, 2007
The quick and easy way to produce eBooks.
The quick and easy way to produce eBooks.
Today I’m going to show you how to create a hot selling eBook in one day. And get this, you’ll only have to write five paragraphs. Anyone on the planet can do that. So without further ado let’s get started.
Decide on Your eBook Topic
The first step is to have it clear in your mind what subject you want your ebook to be on. If you are not sure as to the subject then have a read of my article on finding niche markets.
Now what we’re going to do is use other peoples’ hard work to create our very own unique eBook. Sounds too good to be true doesn’t it. However this is a very real opportunity that the top gun ebook publishers use time and time again to create products in lightning quick time.
Go to www.goarticles.com. We’re going to use the content from the best of them to create ebooks. You see web site owners write articles and submit them to article directories so that they get free publicity for their sites. At the end of each article is a link back to their web site with a bit of information about their site for example. These site owners want people to take that article and market it to people so they get visitors to their site without spending a dime on marketing. This is perfect for savvy entrepreneurs just like you.
You see what we can do at go articles.com is type in a niche in the search bar at the top right (make sure it’s on “article content” rather than search by author). Type in your niche market. So for example type in “dogs”. You’ll get thousands of result related to what you have searched for. Now what I want you to do is simply go through the results finding at least seventy quality articles related to the dog market and copy and paste them into word or some kind of word processing application.
As I’ve said make sure they are quality articles. If you create an ebook using rubbish you’ll just get a sky high refund rate and it will all be a pointless exercise. Do it right from the off and you’ll set yourself up for success.
If you can, try and tie all the articles together in one sub niche. For example a sub niche of dogs might be training your dog. So you could find articles on stopping your dog from barking at night, toilet training that kind of thing. Use a bit of imagination when using this method.
Email Article Authors
You don’t want to use any articles without the author’s permission. Remember the majority of articles will have been submitted so the author can get visitors to their site without spending a dime. However you never want to breach any copyright laws. To avoid this email the authors of each article. Explain to them that you are creating an ebook aimed at their niche market. You’d love to include their article in your book and you’ll include a link back to their site and information about them. Also ask them if they have any other articles you could include.
You can expect around seventy percent of authors you contact to be delighted you’re going to include their article in your book. Then all you need to do is discard the articles from authors who you haven’t heard from or who won’t let you use their article.
Put the articles in an order that makes sense and create a contents page. Use the titles of the articles as contents topics. You could even create chapters aimed at solving certain problems people in your niche have. All articles would make up separate chapters.
Add a graphic for your first page. You can find graphics to use at http://office.microsoft.com/en-gb/clipart/default.aspx. Add a title and a small copyright section so people know that this product is unique to you and your business. Also point out that people don’t have the rights to resell it.
Finally write a short introduction and conclusion. These only need to be a few paragraphs each. Tell people what they can expect to learn and make sure you sign off using your name. Instantly you will establish yourself as an expert. You can also link to your back end products at the end of the book to increase your sales.
Finally you need to turn it into an ebook to sell. Go to primopdf.com/ and download the software. Don’t worry it won’t cost you a dime. Once downloaded all you need to do is in your word software hit “file“ and then “print” and then select “primo PDF” as your printer. Voila. You’ve just created an ebook using other people’s hard work. This whole process can be done in just a few hours. Obviously you may need to wait a day or two for the article authors to get back to you but apart from that you’re all set! Anyone can use this method to create more ebooks than you’d ever be able to sell.
That’s a great method right?
Today I’m going to show you how to create a hot selling eBook in one day. And get this, you’ll only have to write five paragraphs. Anyone on the planet can do that. So without further ado let’s get started.
Decide on Your eBook Topic
The first step is to have it clear in your mind what subject you want your ebook to be on. If you are not sure as to the subject then have a read of my article on finding niche markets.
Now what we’re going to do is use other peoples’ hard work to create our very own unique eBook. Sounds too good to be true doesn’t it. However this is a very real opportunity that the top gun ebook publishers use time and time again to create products in lightning quick time.
Go to www.goarticles.com. We’re going to use the content from the best of them to create ebooks. You see web site owners write articles and submit them to article directories so that they get free publicity for their sites. At the end of each article is a link back to their web site with a bit of information about their site for example. These site owners want people to take that article and market it to people so they get visitors to their site without spending a dime on marketing. This is perfect for savvy entrepreneurs just like you.
You see what we can do at go articles.com is type in a niche in the search bar at the top right (make sure it’s on “article content” rather than search by author). Type in your niche market. So for example type in “dogs”. You’ll get thousands of result related to what you have searched for. Now what I want you to do is simply go through the results finding at least seventy quality articles related to the dog market and copy and paste them into word or some kind of word processing application.
As I’ve said make sure they are quality articles. If you create an ebook using rubbish you’ll just get a sky high refund rate and it will all be a pointless exercise. Do it right from the off and you’ll set yourself up for success.
If you can, try and tie all the articles together in one sub niche. For example a sub niche of dogs might be training your dog. So you could find articles on stopping your dog from barking at night, toilet training that kind of thing. Use a bit of imagination when using this method.
Email Article Authors
You don’t want to use any articles without the author’s permission. Remember the majority of articles will have been submitted so the author can get visitors to their site without spending a dime. However you never want to breach any copyright laws. To avoid this email the authors of each article. Explain to them that you are creating an ebook aimed at their niche market. You’d love to include their article in your book and you’ll include a link back to their site and information about them. Also ask them if they have any other articles you could include.
You can expect around seventy percent of authors you contact to be delighted you’re going to include their article in your book. Then all you need to do is discard the articles from authors who you haven’t heard from or who won’t let you use their article.
Put the articles in an order that makes sense and create a contents page. Use the titles of the articles as contents topics. You could even create chapters aimed at solving certain problems people in your niche have. All articles would make up separate chapters.
Add a graphic for your first page. You can find graphics to use at http://office.microsoft.com/en-gb/clipart/default.aspx. Add a title and a small copyright section so people know that this product is unique to you and your business. Also point out that people don’t have the rights to resell it.
Finally write a short introduction and conclusion. These only need to be a few paragraphs each. Tell people what they can expect to learn and make sure you sign off using your name. Instantly you will establish yourself as an expert. You can also link to your back end products at the end of the book to increase your sales.
Finally you need to turn it into an ebook to sell. Go to primopdf.com/ and download the software. Don’t worry it won’t cost you a dime. Once downloaded all you need to do is in your word software hit “file“ and then “print” and then select “primo PDF” as your printer. Voila. You’ve just created an ebook using other people’s hard work. This whole process can be done in just a few hours. Obviously you may need to wait a day or two for the article authors to get back to you but apart from that you’re all set! Anyone can use this method to create more ebooks than you’d ever be able to sell.
That’s a great method right?
Friday, June 8, 2007
Turning a hobby into a cash income
Working from the comfort of your home with your own online business.
Do you have a hobby or an area of special interest?
Would you like to tell others all about it and at the same time get cash for your efforts?
This is the best way to start a home-based online business.
Putting together an ebook all about your hobby is a lot easier than most people think.
An ebook is just the same as a long letter you may send to a friend explaining all about your hobby, both produced at home. The ebook will be about 50 pages long.
Putting together 50 pages explaining all the tips tricks and special interests on a hobby subject may sound daunting but like most things there are tips and tricks on how to go about it. I have a series of other blogs and articles that go into more depth plus I run a weekly newsletter that covers this as well.
You may even think there was no point in doing it, as nobody would know you had written it, well yes the ebook is just the start. All online businesses should start simply like this and build up steadily, building knowledge and skill along the way.
Next you need to tell the Internet world all about it, so you produce a Blog site, then a Mini Web Site, again it sounds daunting but in reality just type up a single page summary (sales page) and using one of the many free word to web software tools convert it into a web page, add a picture and keywords relating to the ebook and you are one step nearer to getting a steady income.
To increase the awareness even further take one section and publish it as an article, put your details at the bottom and even more people will find out about your hobby and ebook again all this is from the comfort of your own home.
Still worried about the 50 pages, well I have an article on that, plus it is also covered in depth on my free weekly newsletter.
Your first ebook will take you well over a month to get all the elements together but after that you will be able to turn them out in a single day.
So no matter how daunting it may seem it is worth the initial effort. The thrill of getting your first email from PayPal saying you have received funds is truly exhilarating. Then when you have half a dozen selling at $17 then an extra $1000 per month could be yours, selling just 10 of each every month it soon mounts up!
For years I've been looking for the ultimate home based online business and writing ebooks is the bees knees. You make the initial effort, publish it then with the aid of PayPal’s auto responder have it delivered electronically just as soon as the buyer has paid.
Before long you become an acknowledged expert and people will be asking for your advice, this in turn gives you the ideas for follow up books, so your reputation increases further.
By the very nature of blogs, I can only briefly cover the production and marketing of ebooks, the subject is well covered by a wide range of experts and in the future blogs that I will be publishing, so be inspired and follow this up. It could pay for next year’s vacation.
Do you have a hobby or an area of special interest?
Would you like to tell others all about it and at the same time get cash for your efforts?
This is the best way to start a home-based online business.
Putting together an ebook all about your hobby is a lot easier than most people think.
An ebook is just the same as a long letter you may send to a friend explaining all about your hobby, both produced at home. The ebook will be about 50 pages long.
Putting together 50 pages explaining all the tips tricks and special interests on a hobby subject may sound daunting but like most things there are tips and tricks on how to go about it. I have a series of other blogs and articles that go into more depth plus I run a weekly newsletter that covers this as well.
You may even think there was no point in doing it, as nobody would know you had written it, well yes the ebook is just the start. All online businesses should start simply like this and build up steadily, building knowledge and skill along the way.
Next you need to tell the Internet world all about it, so you produce a Blog site, then a Mini Web Site, again it sounds daunting but in reality just type up a single page summary (sales page) and using one of the many free word to web software tools convert it into a web page, add a picture and keywords relating to the ebook and you are one step nearer to getting a steady income.
To increase the awareness even further take one section and publish it as an article, put your details at the bottom and even more people will find out about your hobby and ebook again all this is from the comfort of your own home.
Still worried about the 50 pages, well I have an article on that, plus it is also covered in depth on my free weekly newsletter.
Your first ebook will take you well over a month to get all the elements together but after that you will be able to turn them out in a single day.
So no matter how daunting it may seem it is worth the initial effort. The thrill of getting your first email from PayPal saying you have received funds is truly exhilarating. Then when you have half a dozen selling at $17 then an extra $1000 per month could be yours, selling just 10 of each every month it soon mounts up!
For years I've been looking for the ultimate home based online business and writing ebooks is the bees knees. You make the initial effort, publish it then with the aid of PayPal’s auto responder have it delivered electronically just as soon as the buyer has paid.
Before long you become an acknowledged expert and people will be asking for your advice, this in turn gives you the ideas for follow up books, so your reputation increases further.
By the very nature of blogs, I can only briefly cover the production and marketing of ebooks, the subject is well covered by a wide range of experts and in the future blogs that I will be publishing, so be inspired and follow this up. It could pay for next year’s vacation.
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