Massive Sales through an affiliate program.
Having hundreds of commission only salesmen can boost your sales immensely. An affiliate program is a fantastic solution for all businesses with a web site.
If you haven’t got your own affiliate program set up already this is going to blow your mind. And if you have an affiliate program I can guarantee that this will be a real eye opener. The majority of affiliate program owners have it set up in a way that is completely wrong.
Encourage People To Sign Up
Here’s where most people go wrong. They set up an affiliate program and have a links that says “click here to sign up” and then that’s it. You need to sell your affiliate program. Have a mini sales letter that explains the benefit of people signing up. Tell them their commissions and how they can earn a living without ever having to create a product or have a web site just by promoting your products.
Provide Affiliates With Marketing Materials
Here’s another big one. Site owners get people to sign up their affiliate program and then just leave them to it. It’s like they’re saying “thanks for signing up, now go and make me some cash”. That’s ridiculous. You need to do all the hard work for your affiliates if you want to start earning the big bucks.
Here’s the thing. You could write an article and submit it to article directories all over the Internet and do very well for yourself. However if you just had one hundred affiliates blasting that article all over the net you’ve just multiplied your marketing power by one hundred. This is the key to making massive mounts online.
If you can’t write articles etc yourself hire someone to do so from www.elance.com but do provide your affiliates with marketing materials or your just setting yourself up for having a very mediocre Internet business
Another great method you can use with this is have a weekly competition. Each week your affiliate who earns the most gets an extra one hundred dollars or whatever you can afford. Mention the winner in a weekly newsletter and say things like “who thinks they can overtake Joe Bloggs as being my top affiliate? Come on guys I know I’ve got some great marketers signed up as my affiliates prove it and I’ll mention you in next weeks newsletter”.
This is great. Psychologically you are motivating your affiliates to promote your products like crazy to get recognition as being your “top gun”. Often ego trips are just as motivating as money.
Motivate Your Affiliates And Explode Your Profits
I’ve been taking about what you need to do in order to earn a serious living online through having your own affiliate program. Done properly this could earn you more money than you could ever have dreamed of. The methods in this article outline what you need to do to in order to overcome the three barriers of starting an affiliate program.
You need to:
Persuade people to sign up
Make it easy for them to market
Motivate them to market fast and market hard.
Do this and you’ll be able to create a hugely successful affiliate program and you’ll sell a truckload of your products without any real hard work or any costs.
Thursday, July 26, 2007
Thursday, July 12, 2007
Finding Niche Markets
Finding Niche Markets
I want to walk you through the different ways that you can find niche markets online.
A niche is a small specialised section of an interest where you will find passionate devotees of that tiny niche. They are always hungry for more info on their particular subject.
Think first of a subject (niche) that interests you, then look up the various resources I am about to give you.
The first amazing resource is http://freekeywords.wordtracker.com it won’t cost you a penny to sign up to yet is an absolute boon for your quest to find niche markets
Go to the above site and start typing in niche markets that interest you. If you had an interest in dogs you’d type in “dogs”. Then all you need to do is make a list of all of the sub niches within the general niche market of dogs. These are all potential niches for you to exploit.
Another site amazon.com may surprise you but the bookselling giant amazon.com are an amazing resource for finding niche markets you’d never have thought about entering. Go the web site and in the search bar select “books”. Then type in a niche you’d like to create a product around. For example type in “gardening”. Go through the results and start jotting down all of the niche markets that jump out at you.
When many people hear this technique they immediately think “wait a sec how can I compete with Amazon?”. You won’t be of course you’ll be catering for a different market. When people buy from Amazon they have to wait days for a book to arrive. As ebook publishers we can offer instant gratification as our customers get our info products straight away as a download.
Another great thing about downloadable info products is bizarrely they are seen to have a higher perceived value. You might be able to charge fifteen dollars for a book selling it via Amazon. However if you sell a downloadable info product you can charge up to fifty dollars. Crazy but true.
www.dummies.com is another fantastic research tool for the niche ebook publisher. You can find a ton of niche topics across all of the “…For Dummies” books. The Dummies company has made creating niche products an art form in its own right. Search through their titles in general niches that interest you and jot down potential ebook topics.
www.goarticles.com
Article directories are, in my eyes, the best way to find subjects to create ebooks around. The directory Go Articles is just one of many in which you can go to the site, type in a niche subject in the search bar and get literally thousands and thousands of ebook ideas.
The key here when visiting these sites is to just make a huge list of potential topics, and then when you’re done go to http://freekeywords.wordtracker.com/ and type in your topics.
The secret now is to check on the level of interest in your chosen niches. If there are people searching for information on the subject (at least five thousand a month) you’ve just found an ebook topic that could turn into a very lucrative home based business.
We’re not aiming to become a millionaire here. We want to build a network of mini sites that each makes about 1K a month. Being able to come up with an endless amount of niche product ideas is the key here. More info can be found in my weekly free newsletter.
I want to walk you through the different ways that you can find niche markets online.
A niche is a small specialised section of an interest where you will find passionate devotees of that tiny niche. They are always hungry for more info on their particular subject.
Think first of a subject (niche) that interests you, then look up the various resources I am about to give you.
The first amazing resource is http://freekeywords.wordtracker.com it won’t cost you a penny to sign up to yet is an absolute boon for your quest to find niche markets
Go to the above site and start typing in niche markets that interest you. If you had an interest in dogs you’d type in “dogs”. Then all you need to do is make a list of all of the sub niches within the general niche market of dogs. These are all potential niches for you to exploit.
Another site amazon.com may surprise you but the bookselling giant amazon.com are an amazing resource for finding niche markets you’d never have thought about entering. Go the web site and in the search bar select “books”. Then type in a niche you’d like to create a product around. For example type in “gardening”. Go through the results and start jotting down all of the niche markets that jump out at you.
When many people hear this technique they immediately think “wait a sec how can I compete with Amazon?”. You won’t be of course you’ll be catering for a different market. When people buy from Amazon they have to wait days for a book to arrive. As ebook publishers we can offer instant gratification as our customers get our info products straight away as a download.
Another great thing about downloadable info products is bizarrely they are seen to have a higher perceived value. You might be able to charge fifteen dollars for a book selling it via Amazon. However if you sell a downloadable info product you can charge up to fifty dollars. Crazy but true.
www.dummies.com is another fantastic research tool for the niche ebook publisher. You can find a ton of niche topics across all of the “…For Dummies” books. The Dummies company has made creating niche products an art form in its own right. Search through their titles in general niches that interest you and jot down potential ebook topics.
www.goarticles.com
Article directories are, in my eyes, the best way to find subjects to create ebooks around. The directory Go Articles is just one of many in which you can go to the site, type in a niche subject in the search bar and get literally thousands and thousands of ebook ideas.
The key here when visiting these sites is to just make a huge list of potential topics, and then when you’re done go to http://freekeywords.wordtracker.com/ and type in your topics.
The secret now is to check on the level of interest in your chosen niches. If there are people searching for information on the subject (at least five thousand a month) you’ve just found an ebook topic that could turn into a very lucrative home based business.
We’re not aiming to become a millionaire here. We want to build a network of mini sites that each makes about 1K a month. Being able to come up with an endless amount of niche product ideas is the key here. More info can be found in my weekly free newsletter.
Tuesday, July 3, 2007
A freebie or should you charge?
A freebie or should you charge?
Try not to “condition your list to expect freebies?” In other words, how can you help people, give stuff away when you desire, and still get paid well for what you do?
I know that I operate a free weekly newsletter, its purpose being to improve the lot of those wanting an online business they can run from home, and I do give free videos from time to time. But at the end of the day none of them expect free meals for all of their life.
First off, as mentioned before change your attitude if need be. Be confident. Treat your business like a business and not a hobby. Know that you are helping people and that they are grateful. Know that you should get paid for the help. Know that you in fact deserve to be compensated for what you do.
Next, feel free to give away freebies on your site, but make them relevant. Don’t give away 47 ebooks just to get someone to give you their email address. Sell someone on signing up to your free newsletter just as you would pitch them if your newsletter was a paid newsletter. Include free reports or ebooks as a bonus if you’d like.
Here’s the key: word this sales letter in such a way that people realize you are doing them a favor by giving away something valuable. Let them know that this freebie is a sample of your other work…it’s a way for them to try you out totally risk free.
Think about those free samples of food you get in supermarkets. First off, the people offering these samples are offering them to a targeted market. For example, if you see a woman offering free samples of pizza, you likely won’t see her sitting in the toilet paper aisle. Nope, she will be in the grocery section of the story – and likely she will be standing right next to the case that holds the pizza.
Second, you’ll notice that this free sample isn’t a “take as much as you want” type of sample. This isn’t the store giving you a free lunch as a thank you for shopping in their store. Indeed, in our example we have a woman there encouraging you to take a sample (just one, maybe two) – and she’s also prepared to tell you how to buy if you want more.
When you walk up to claim your free sample of this pizza, you are beginning this experience with an expectation. You know that you are sampling the food as a serious buyer who might just buy the pizza if you like it. In fact, you actually expect the person offering the samples to ask you to buy the pizza – even though you know that you are not obligated to buy, you are still sampling under the non-spoken agreement that if you do like the sample you will buy an entire pizza.
Do you get upset at her if she doesn’t give you an entire regular size piece or the entire pizza for free? Of course not. You are grateful for the sample she gave you, and if the pizza fits into your grocery budget you’re more than happy to buy one to take home.
This is exactly how it should work when you start a newsletter and offer freebies in exchange for email addresses. You are the one offering a “taste” for potential buyers. And yes, after they’ve consumed their sample, you tell them how to buy… just like the woman in the supermarket who suggests you buy the pizza.
If these potential buyers come to you with an expectation that you are offering a free sample, they won’t be upset or surprised when you ask for the sale. In fact, they’ll EXPECT you to ask for the sale. And better yet, when they know they are getting a highly valued freebie under the unspoken agreement that they’re a serious buyer, they WILL buy if they like your sample. For example, if they like your free report they’ll buy the related ebook.
Again let me stress this – make your freebies relevant to what you’re selling. Don’t give away tons of only partially related freebies just to get an email address. Make the freebies relevant, make them samples of what you’re actually selling, and yes…SELL people on exchanging their email address for one solid free report and your free newsletter.
After all, if you can’t sell someone on signing up for your newsletter without also giving away tons of bribes, then you’ll have a hard time convincing anyone to take out their credit card to purchase a related paid product.
If you do not already subscribe to my free newsletter J then why not give it a try. Check out my view of the balances and apply them to your business.
Try not to “condition your list to expect freebies?” In other words, how can you help people, give stuff away when you desire, and still get paid well for what you do?
I know that I operate a free weekly newsletter, its purpose being to improve the lot of those wanting an online business they can run from home, and I do give free videos from time to time. But at the end of the day none of them expect free meals for all of their life.
First off, as mentioned before change your attitude if need be. Be confident. Treat your business like a business and not a hobby. Know that you are helping people and that they are grateful. Know that you should get paid for the help. Know that you in fact deserve to be compensated for what you do.
Next, feel free to give away freebies on your site, but make them relevant. Don’t give away 47 ebooks just to get someone to give you their email address. Sell someone on signing up to your free newsletter just as you would pitch them if your newsletter was a paid newsletter. Include free reports or ebooks as a bonus if you’d like.
Here’s the key: word this sales letter in such a way that people realize you are doing them a favor by giving away something valuable. Let them know that this freebie is a sample of your other work…it’s a way for them to try you out totally risk free.
Think about those free samples of food you get in supermarkets. First off, the people offering these samples are offering them to a targeted market. For example, if you see a woman offering free samples of pizza, you likely won’t see her sitting in the toilet paper aisle. Nope, she will be in the grocery section of the story – and likely she will be standing right next to the case that holds the pizza.
Second, you’ll notice that this free sample isn’t a “take as much as you want” type of sample. This isn’t the store giving you a free lunch as a thank you for shopping in their store. Indeed, in our example we have a woman there encouraging you to take a sample (just one, maybe two) – and she’s also prepared to tell you how to buy if you want more.
When you walk up to claim your free sample of this pizza, you are beginning this experience with an expectation. You know that you are sampling the food as a serious buyer who might just buy the pizza if you like it. In fact, you actually expect the person offering the samples to ask you to buy the pizza – even though you know that you are not obligated to buy, you are still sampling under the non-spoken agreement that if you do like the sample you will buy an entire pizza.
Do you get upset at her if she doesn’t give you an entire regular size piece or the entire pizza for free? Of course not. You are grateful for the sample she gave you, and if the pizza fits into your grocery budget you’re more than happy to buy one to take home.
This is exactly how it should work when you start a newsletter and offer freebies in exchange for email addresses. You are the one offering a “taste” for potential buyers. And yes, after they’ve consumed their sample, you tell them how to buy… just like the woman in the supermarket who suggests you buy the pizza.
If these potential buyers come to you with an expectation that you are offering a free sample, they won’t be upset or surprised when you ask for the sale. In fact, they’ll EXPECT you to ask for the sale. And better yet, when they know they are getting a highly valued freebie under the unspoken agreement that they’re a serious buyer, they WILL buy if they like your sample. For example, if they like your free report they’ll buy the related ebook.
Again let me stress this – make your freebies relevant to what you’re selling. Don’t give away tons of only partially related freebies just to get an email address. Make the freebies relevant, make them samples of what you’re actually selling, and yes…SELL people on exchanging their email address for one solid free report and your free newsletter.
After all, if you can’t sell someone on signing up for your newsletter without also giving away tons of bribes, then you’ll have a hard time convincing anyone to take out their credit card to purchase a related paid product.
If you do not already subscribe to my free newsletter J then why not give it a try. Check out my view of the balances and apply them to your business.
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